subject: Realty Redex [print this page] For agents and brokers, resources for listing leads and sales prospects is a major company focus. In fact, for most Real estate broker, finding new clients and accessing new lead resources accounts for most of the agent's time and individual budget. However, if you compare the top producer real estate agents against the competition, it quickly becomes clear that their major time investment is actually devoted to selling property. This begets the question, what are the top-producing real estate agents doing that is so significantly different than their competition?
If you look at how the top producer agents run their company in contrast to their competition, you find that the real estate agents that make the most money rely on technology, systems and a support team to do the heavy prospecting and lead generation. This frees the lead REALTOR to spend time showing houses, closing listing presentations and growing sales.
In contrast, the majority of Real estate agents are solitary entity offices. Even when working with a broker, these agents are repeatedly left to their own devices to attract new customers, promote their services and eventually close sales. Unfortunately, this lack of means repeatedly manifests itself in a real estate agent whose income is barely above the poverty line.
Luckily, for the rest of the REALTOR population these tools are not unique to the top producers. In fact they are available to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective clients. Marketing tools such as mobile marketing means, online programs and lead generations services can build a stream of new clients. For most agents, even basic web tools like the Redex Agent Sites can help improve the number of leads in the sales funnel. All of this technology is available and can provide an immediate impact on the REALTOR's bottom line.
These tools are available to all real estate agents, and when comparing the monthly fees to the possible profit, the justification for the investment in real estate marketing becomes clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of business. In point of fact, services like Twitter and Facebook which can be great resources for leads are free.
The point is simply that as a Real estate broker, a little investment in advertising and marketing technology and tools that automate and organize lead acquisition can make the definitive difference in the degree of success for the real estate agent.
