subject: What Should Your Business Logo Say? [print this page] When you are in business, you must create a company logo design that catches the eye, since people are visually motivated in nature. They respond most to things they see. Having this in mind, you should choose carefully the message that your logo should bare. Read on for some very useful advice on how to make your business logo say something and say it effectively.
Speak about what the company is. This is the very reason why a logo design is created. It should represent your company--including its mission, vision, core values and how you do business. If I were a consumer, I would want to know how credible a company is. This would help me assess if I should do business with them or not. Everything from the color, to the shapes, to the tag lines and symbols should be about your company. People should understand through your logo why you are existing, for whom you are existing, what are you supposed to do, and how you are going to do it.
Imply that you are interesting and that your products and services are worth the cost. The cleverness and creativity that you put into your logo would tell the customer that you are not the usual. Your set of services and products are well thought of and it will provide them with solutions that are out of the box. The mystery in every logo remains in the minds of people. This will make them remember your company. Make your logo worth looking at, like how worthy your company is of their cost.
Make your company look unique. Logos are meant to create a feeling of being a cut above the rest. It should exude the confidence and superiority of being one of the top companies in the industry you are in. The consumer must be able to distinguish your advantage and difference from the other companies. To complete the company's sense of uniqueness, your logo must be one of kind, too.
Talk about the people in the company. This is one way of relating to the consumers. This puts a humanistic touch to your logo. This will add to the credibility of the company. If you have good people working with and for you, then it would follow that you are a good company. If your people have the sames values and goals as the company, the more luckily you can achieve success easily.
In the eyes of consumers, your logo design could mean everything. It will either make them stop, look at the logo, and read further what it has to say about your company. On the other hand, they could just browse through it and flip to the other page.
