subject: Your Content Should Be Optimized For Search Engines And Readers [print this page] How do you write content that is ideal for seo? There are many factors that play a role in the quality of content you write. You do want to use keywords, but looking beyond this, you also want to consider the actual structure of what you are writing. Take a step back and consider the way you were taught to write, where the first paragraphs provide a broad bit of knowledge and a lead in and the rest of the content provides more specific information. What this does is draw your reader deeper into the text and it keeps those all important keywords in the first paragraph of the document, too.
There are several things to keep in mind about this style of writing. To help you, consider the following:
1, Ensure that your first paragraph describes the content that is to follow. You want this paragraph not to be news like in that it provides the most important information first, but it should give an indication of what is to come.
2, Be sure to include keywords in this first paragraph but there is no benefit nor any reason to overdo it. It simply will not help you to get what you are looking for.
3, In the next paragraph, begin to expand the content further. You want to keep drawing in the reader so that he or she moves farther into the text. You will likely begin to repeat some of your keywords here, but do not put too many in.
4, Keep providing more specific information down into the article. You want to provide something new with each line or paragraph to keep the reader reading. If you are too redundant, chances are good that they will cut off their reading and move on.
5, Do use the last paragraph of your document to sum up and to give direction. You want them to keep reading but you also want them to perform the action that you need. Therefore, include any information here you need to in order to get an action.
When you follow this type of organization for content, you are not only organizing the information for the reader, but you are also naturally including the important keywords where they need to be. That can help you to accomplish all of your goals from seo to overall readability and effectiveness of meeting the reader's needs and getting the results you need.
