subject: The Illusions of Top Search Engine Optimization (SEO) [print this page] An abundance of oft-heard SEO myths and rumors are circulating. Some SEO tricks might work in the short term, but if you want lasting results with SEO, it takes good, thorough know-how and effort. Or, if you'd rather, an investment of time and doing your homework. Read on to learn about the foremost Search Engine Optimization myths and discover the truth about how SEO really works.
SEO Myth: It is possible to guarantee that your name will appear in the top ten search engine results.
The Truth: Some SEO companies offer a "guarantee" that your name will appear in the top ten rankings. Only the search engines can provide a guarantee of ranking. Don't be fooled into thinking this is the case. Construct your decision from client successes that are real, and other client's results, other than guarantees and promises that are empty.
SEO Myth: It is a myth that it is cheaper to do your SEO on site.
The Truth: Actually, a professional SEO provider can get you better results quicker. The reason for this is that Search Engine Optimization and Marketing are complicated and technical; therefore, they are quite difficult to learn and manage well. In addition, we provide you with a team that includes copywriters, developers, and SEO specialists. You would find it difficult to match their productivity unless you employed a large staff that was devoted to doing SEO. What value would you place on anywhere from 10 to 20 hours monthly? SEO experts generate profits for your company by sparing you the effort and expense, for an affordable fee.
SEO Myth: It is a myth that search engine leads are not worth as much as other types of leads.
The Truth: Actually, search engine leads are the most qualified. They are provided by people who are looking for exactly what you are offering. They are seeking you out, not the opposite. Remember, it is critical to target the proper keywords, which is really your SEO company's job, to assist you in selecting the correct keywords.
SEO Myth: As a website is being built, it gets optimized all along.
The Truth: A small amount of designers and creators actually optimize the pages that they are building for search engines. The majority of search engine optimization is performed after the fact, when it is performed at all. As much as 60 percent of all websites aren't properly formatted to rank high in search engines, so any effort you make to get ahead will pay off.
SEO Myth: It is a myth that just changing your keywords and putting keywords in your meta tag will help your site get a good listing.
The Truth: The fact is, search engines don't usually index or spider the keyword meta tag. If the meta tag is not additionally contained in the page content, then it is just spam and won't help your ratings. At most, keyword tags are utilized by directories at the time your website is submitted.
SEO Myth: Your ranking will become higher the more you use the keyword in the page.
The Truth: Because all algorithms are not the same when it comes to calculating ranks, this is a bit complicated. Depending on which search engine is looking, a keyword density of 3-15 percent is recommended for placing the page higher. The correct keyword density, in conjunction with other optimization efforts and adjustments, will result in a higher listing. If your content is over-saturated with keywords, your ranking could suffer.
SEO Myth: You ranking will increase if you have hidden links or text on your site.
The Truth: Practices like keyword cramming and hiding links within pages may result in penalties or banning of your website if they are discovered. This will be perceived as a type of spam by certain search engines. A lot of folks don't believe it is a risk worth taking.
SEO Myth: Your Google PageRank increases with the amount of reciprocal links to different websites.
The Truth: Your page ranking takes into account outbound links to both relevant and unrelated websites. Links that are unreciprocated have a greater weight in calculating rank than those that are reciprocated. The more traffic that comes into your site, the better the PR, however, nobody really knows how Google incorporates their PR or how their algorithms adjust. Too many links to and from sites that have nothing to do with your content can drop your PR. If it is found that your site is linked to link farms or FFA, you could be penalized for guilt by association.
SEO Myth: It's not necessary to keep your website updated in order to maintain your rank.
The Truth: By doing maintenance like scrubbing information, fixing broken links, and updating pages with new information, you are inviting bots and crawlers to return, go through your site again, and to see those changes. To keep your high ranking, you must continuously work at it and adjust the pages as needed for improved results. If not attended to, you high rank can fall and go to a more competitive site, which will then get indexed and optimized.
SEO Myth: Altering the page code or content of your site is not necessary to attain better rankings on a keyword.
The Truth: Probably not for any length of time. If you experience any increased results, it will only be for a short time. If you want to constantly improve your rankings, you have to make changes to your website that assist search engines in finding it. Although we may raise the ranking by running semi-regular search queries for your keywords, reliable results depend on your ability to change the content and code of your pages. An easy fix like repairing inoperative links could help boost your rank. That is among the most neglected items in search engine adjustments. If they encounter many links that do not work, search engines will not keep crawling a website.
The Illusions of Top Search Engine Optimization (SEO)
