subject: Having the Best Brand or Logo for Your Business [print this page] When you begin to get your business together, or create a new marketing campaign, be certain that you do not disregard the importance of a prominent logo. Your logo visually reflects the principles and values upon which your business has been established.
You have made a lot of effort to get your business going, and you are prepared to start marketing and help it expand. You deserve it, and you should make certain that it is done correctly. One method to guarantee this is to be sure that your logo corresponds to your vision.
It doesn't matter if you personally design your logo or let someone else design it; the next five suggestions are certainly going to point you in the right direction.
1. Your company should be represented in a creative and honest manner by your logo.
If security is your business, it would be foolish to have a logo that represents furniture or vegetables. You also do not want a logo that is too much like those of your major competitors.
When your logo is designed, you should be certain it displays something that is connected to your business, including the job you do, as well as the reason you are qualified to do it. You are special and your business is too.
Marketing efforts should center on what sets you apart, or the factors that make your business stand out from those of your competitors. A logo that is designed well will help get you noticed, and let your customers know something about who you are.
2. Simplicity is key in a logo, and unnecessary details should not be included.
A lot of companies have discovered that their logo is remembered mostly when it remains simple. Several bold lines will surely be noticed rather than too many small lines. If you use a bold font for your letters, it will be much more easy to see them.
However, what is the added benefit of having a plain logo? It will make it easier for you to use your logo in various sizes, from very small to gigantic.
3. Your logo should look just as good in black and white as it looks in color.
If your logo is created to look good in black and white, it will certainly look good with other single tone printing. Looking at your logo in black and white will help you see if you have only included the necessary details.
What is an additional benefit of looking at your logo in black and white? One color printing costs less than a regular four color printing for logos. Also, it should be possible for you to alter the color considering the material that you intend to print your logo on, such as a lighter logo on a dark project, or a dark logo on a light project.
4. Your logo should have a good appearance in different sizes.
Your logo displays your character in many different ways. Regardless of whether you use your logo for business cards, stationery, or a billboard, you still desire it to look great. Check to see how your logo looks in all different sizes. Even if you do not have any plans to use it on a billboard, you will probably feel more comfortable knowing that the logo will look good should you ever decide to go that route.
5. There should be aesthetic balance to your logo.
Your logo should be made using a method that doesn't take away any element from another component. Features that influence the way in which the viewer sees the logo include symmetry, placement of color, and shape. The same way a photo or painting looks better with balanced proportions, your logo will as well.
If you listen to these basic suggestions, your logo will help you and your marketing methods also.
