subject: The Use Of Article Keywords For Search Engine Optimization [print this page] Keywords in the internet are index or subject terms, a descriptor, or a subject heading that are deemed necessary to enable retrieval of information or in a data gathering. It is a term that defines the essence of the topic within a given document. Keywords are very important when trying to ensure that a website obtains a good rank in internet search engines. Keywords are an integral part of the process, or algorithm, that search engines use to categorize all information held on the world wide web. Therefore in internet marketing terms, they can actually be compared to bait in fishing. It is something that is put in place in order to bring about a particular result. We use bait in order to attract fishes and eventually catch them. Internet marketers do the same with search engines. They use the presence of relevant keywords to determine which websites to return for any given search query.
Given this importance of keywords when trying to achieve a good rank in search engines in order to establish a high profile for your site, it is essential that correct keywords be used when writing a relevant article for any niche. When choosing the best keyword for a particular niche, think of yourself as the customer and carefully identify the terms that a customers would use when searching for your product or services. Classify which term of key phrases (keywords) suggest the most descriptive and accurate message. Note that keywords need to be specific to your respective niche.
A keyword-rich article is very effective in search engine optimization, provided it is not taken too far. The free style method of writing can be enhanced by using specific keywords in order to meet the requirements of engines. The level of keywords used within the article has a major impact on the results.
When writing an article and having regard to search engine optimization, the use of simple, plain English always works best. It is not necessary to use flowery language or unrecognized synonyms. Although your primary goal is to optimize your article with the use of keywords, remember that it is essential to use real and understandable sentences and not just keywords mixed into the content of the article. Never risk the quality of your articles just to fit in your keywords. Note that Google's algorithm for example, used to identify the most relevant pages from its database during ranking, is very precise. You will certainly have problems if you are detected stuffing too many keywords into your articles solely to improve ranking. When any search engine finds a keyword dense article within your page, it may will penalize that page and put it considerably lower in its search results. Always check the keyword density of each of your articles before submitting them to article directories. You can use some online tools to do so. In fact, some article directories, such as Ezine, reputedly consider a keyword density of around 2% to be acceptable. Using too many keywords or significantly more than the 2% allowable percentage will get you in trouble and may result in the rejection of your submission.
Finally, always monitor how search engine requirements for website ranking change over time and continuously evolve. This will help you to take account of these developments and to implement the necessary measures in future article writing, thus maintaining your articles at the top of the rankings.
