subject: Is Article Submission A Waste Of Time In Online Marketing? [print this page] Are you really wasting your time using article submission as a part of online marketing? Several issues have been raised about whether article submission is indeed an effective online marketing strategy. Notwithstanding such fears, it seems that a majority of online marketers still believe in the efficiency of the article submission technique.
Article submission can be a rewarding online marketing strategy if conducted in the proper manner. It might turn out to be a waste of time if taken less seriously. An effective article submission strategy involves several clear, but critical steps to be followed. Following these steps correctly and consistently should ensure a noticeable boost in website traffic.
To ensure that your article submission efforts will not be wasted, try observing the following guidelines:
1. Create an article that is both educational and useful. Do not just create an article for the sake of submission. Put some effort into producing an article that is both salable and persuasive. This approach attracts people and therefore not only generates back links to your website, but will also help boost traffic and influence likely conversions.
2. Maintain a sufficient, but not overblown density of keywords. This might now be less effective in Google than it once was, but it continues to work well with the likes of Yahoo and Bing. Aim for an approximate 3% to 4% value for keyword density spread throughout the article.
3. Refrain from generating articles that have too similar content. It is essential that you have distinguishable article content. Your content should be unique and standout. Aim to make it at least 70-80% unique from other work. In seeking unique content, do not be fooled into making use of so called 'article spinner' software. This automated output is designed to appear unique to search engines and does not take account of human sensibilities for narrative that flows well and remains contextually correct. You may save some time and effort, but any article directory worth its salt will reject most , if not all of your submissions.
4. Once the uniqueness of your article is established, your next task is to choose the best article directory websites relative to your content and the purpose of your article distribution. Bear in mind that quality is usually more important than quantity when choosing which directories to use. You may publish thousands of articles on low quality directory websites; however, they will help very little for example, in improving the ranking of your own website. So do not waste your time and effort posting to substandard websites, choose the few, good standard ones that match the standard of your best articles.
There are plenty of credible and top ranking websites that welcome article submissions. Compare the coverage of their services and their different of terms of service. Submit articles only to those websites that have the potential to bring you a top ranking position for your own website. Normally these sites will be the well known and stable ones.
Every time you submit an article, make every effort to check it for spelling mistakes, grammar and general presentation. Select your chosen directory carefully. You do not want to see your efforts wasted because your articles go unnoticed on the web. If you follow these tips, you should have successful article submissions and secure yourself a rewarding future in article marketing.
