subject: Handbags Market Report: 2009 Edition - Market Research Reports On Aarkstore Enterprise [print this page] Over the last few years, handbags market has witnessed a sea change which has resulted in the entire shift in its value chain with handbags production being shifted to low-cost countries like India, China and at the same time new channels of distribution emerging like online retailing. Also, change in the consumer preferences like growing demand for eco-friendly handbags has forced the companies to change and adapt their strategies according to the changing consumer preferences.
The US handbags market has witnessed a decline in 2008 breaking the growth trend since 2003 as a result of recessionary conditions prevailing in the US as well as rest of the world which not only resulted in fall in demand domestically but also resulted in fall in export demand for the branded handbags.
EU handbags market consists of six major markets i.e. Italy, France, UK, Germany, Spain and Netherlands accounting for the majority share in sales and production of handbags. In EU, majority of handbags are sold through specialist chain and independent retailers.
The key trends witnessed both in the US and EU handbag market is the growing demand for branded handbags from China and India as per capita income is rising in these markets fueled by high economic growth rates. Another trend witnessed is the growing importance of eco-fashion, resulting in the shift in consumer preferences. This has resulted in a shift in manufacturing process, as some handbags now being made from old wrappers, cartons and other waste materials.
Companies like Coach Inc, Louis Vuitton SA, Burberry Group Plc and Hermes International SCA have shifted their attention to markets like China and India as they are under-penetrated and at the same time offer huge potential for growth. The companies have realigned their distribution channels in order to cater to the needs of consumers more efficiently while reducing their operational cost.
The handbag industry is facing many challenges like fighting the counterfeiters, and coping with market oversaturation, which are acting as roadblocks for the growth of the industry.
The US and EU handbag market is all set to witness growth in the coming years as a result of huge export demand from countries like China and India and also as a result of improving economic conditions in domestic as well as international markets.
By combining SPSS Inc.s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Table of Contents :
1. Market Overview
1.1 Market Segmentation
Segmentation by Use
Segmentation by Buying behavior
Segmentation by Age
1.2 Value-Chain of Handbags Market
High-value Handbags
Low-price Handbags
2. US Market
2.1 Market Overview
2.1.1 Handbags Retail Sales
Retail Sales Growth by Value
Retail Sales Growth by Volume
2.1.2 Average Unit Price
Average Retail Unit Price Trend
2.2 Imports and Exports of Handbags
2.2.1 Imports
Handbags Import by Value
Handbags Import by Volume
2.2.2 Exports
Handbags Export by Value
Handbags Export by Volume
3 European Union (EU) Market
3.1 Market Overview
3.1.1 Market Size by Consumption and Production
Growth in Handbags Consumption/Production in EU
Volume Consumption in Major EU Markets
Major Handbags Producing Markets by Value/Volume
Market Share of Major Handbag Producing Countries by Value/Volume
3.1.2 Trade Channels
Major Handbag Distribution Channels - Market Share
3.2 EU Handbags Export and Import Market
3.2.1 Imports
Handbags Import Growth
Share of imports in EU by Destinations
Product-wise Share of Handbags Imports
3.2.2 Exports
Handbags Export Growth
Major Exporting Countries by Value/Volume
4. Market Developments
4.1 Market Trends
4.1.1 Handbag Trends-Europe vs US
4.1.2 Eco-Fashion Gaining Importance
4.1.3 Soaring Pre-owned Handbags Sales
4.1.4 Online Trend
4.1.5 Outsourcing to Low-cost Countries
4.2 Growth Drivers
4.2.1 Untapped Market Potential in Emerging Economies
