subject: Seo Training Is Now Available To You As An Online Business Owner [print this page] Originally SEO covered a lot of unknown territory and it was all experimental trial and error. We'd try everything, across many site, and hone in on what worked and eliminate what didn't. There were many experiments and many failures. We would sometimes just wing it and hope for the best, always taking notes though and analyzing results over the months ahead. It was a crazy time and the work was nothing short of hectic. Clients thought it was all voodoo or smoke and mirrors and the engines, well, they caught on quickly to everything we had for ideas, and when we really got a piece of the puzzle in place. Time have sure changed and things are no where near clear still, but if anything has come to the forefront about SEO, it is that there are certain things that need to be done, and things to be had, like links, and that covers the whole gamut ... soup to nuts!
Way back when I started to SEO the term hadn't even been coined yet. I found that if I added the keyword I wanted to get listed for one more time than the current #1 site I would take over that position. Google wasn't even around, I imagine the Google gurus were in high school still. Times were exciting and the internet was the new frontier ... just waiting to be conquered. Search engines were using the meta tag information to rank sites. So if you had your keyword in your meta keywords tag you would rank for it. Well, actually if your competition used it twice they would rank, so you would want to use it three times. It was really that simple at first. Nothing was impossible, so it seemed, and making money online because a simple task of setting up a site and doing this optimization thing to it.
Eventually the engines had to find new ways to rank a site. Meta tags were not the answer as everyone abused them and kept adding keywords so they'd rank #1. Title tags began to be seen as important and became something that to this day needs to be utilized on every website. Algorithms started to become more sophisticated. Things began to change in the search results as engines began to provide more relevant results to their users. These were really exciting time. Nothing like it has ever happened. It was cutting edge.
Back when SEO really became a necessity for an online business to succeed at all, the entire process was really just developing. We hadn't any idea exactly what was going on with the algorithms, except that there were certain things that definitely needed to get done in order to rank well. There was also that far left side, the dark side, where things had to be not done and avoided like the plague. This was a time when SEO people, who were worth their salaries, were in demand and simply had to be used by any serious online business.
Today it is a whole new story. Everything that will get you ranked well is pretty much out in the open and common knowledge. Optimization has turned into a set situation and pretty much the same thing gets done from one site to another with those inbound links being probably the most important, and hardest to come by, part of the puzzle. It is no longer top secret stuff that only a handful of really good SEO people can do for you. Now, you can learn SEO yourself and you can optimize your own websites and you can do it successfully too with just a bit of SEO training through a simple training course in optimization.
SEO has changed immensely over the years. Today it has become a standard part of web development, although don't expect every designer to optimize your site as they build it ... there still seems to be some block between SEO and web designers. Everything about SEO today however is more cut and dry than it has ever been. It's a set of changes to make, a structured navigation system and site layout and then the acquisition of inbound links which should be thoroughly explained in any course, or any blog or forum, dedicated to optimization. You can learn how to do it yourself!
