subject: Viral Marketing Through Facebook-ing [print this page] Prior to the introduction of social networking sites, only a small amount of information can be easily shared among friends. While it is a fact that email was then used as a means to send data, news reports, and other interesting facts among peers, it has still a limited extent due to its person-to-person nature. Social networking websites has now changed that already. Now, your network just became broader. You can now easily who are friends with your friends.
As a positive consequence of this, bits of data can be shared faster and to a wide audience. That's why when the word "viral marketing" is used today; it is often based on the way videos, images, and trivia are spread easily like wildfire throughout the World Wide Web. Savvy businesses are aware that they can take advantage of this. Utilized properly, viral marketing can skyrocket your sales and cement your reputation solidly in the audience's mind.
Clearly, there are lots of social networking sites out there that you can use such as Twitter, YouTube, and even Digg. Due to limited space, we will just focus on one: Facebook. Facebook is currently the biggest social network in existence today. If you make it here, you can make it anywhere. So here's the lowdown of what you can do on Facebook:
Facebook Groups
Groups are an indispensable part of social networking sites. This is where people with common interests come together to make a statement, gather information, and interact with others. Promoting to these groups can be highly effective because members are composed to individuals that are genuinely interested in what you have to offer.
However, while recognizing its potential, it is still important not to overload them with promotions and advertising. Generate buzz through initiating conversations, debates, and by encouraging people to invite their friends.
Facebook Pages
This is probably one of the easiest tactics. Creating Facebook Pages is quick, easy, and hassle-free. To get a bigger impact, get a designer to customise the page. Business organisations can establish themselves in the social web by attracting fans and members. It can have a viral effect. If the friends of the members see them there, they are likely to join as well.
Facebook Applications
Software developers love Facebook because it lets them create humourous and entertaining applications. This is a highly interactive site where users can share videos, play games, send virtual greetings, etc. By creating a new application that is relevant to your business, it can generate active involvement on the part of the target market. Remember that the vital ingredient here is fun. This is the secret to viral marketing.
