subject: 5 Major Benefits When Using Multiple & Long Tail Keywords In Your Marketing [print this page] Higher conversion rates Higher conversion rates
The conversion rate from long tail keyword searches tend to be higher, both in click through rate and in sales. Long tail keywords are so much easier to rank for, and it creates much better conversions as they are the keywords people type when they know exactly what they are looking for and getting ready to make a purchase.
Conversions from long-tail searches seem to be cheaper than conversions from generic, short-tail searches. One-word keywords have the lowest conversion rate, a measly 7 percent, compared to a 4-word keyword which have the highest average conversion rate (around 37 percent). Long-tail keywords also have less competition than generic keywords (lower cost per click (CPC) and higher click-through rate (CTR). This can also mean that ads can be better tailored to match the searcher's needs. The bottom line - target long-tail keywords and provide persuasive, quality content to raise conversion rates.
Low competition
Your goal is to find 2-3 long tail keywords that have little competition but can still drive decent traffic. Non-specific keywords will be more difficult to achieve significant rankings with because of the amount of competition you will face and for this reason, successful marketers employ phrases that have multiple, targeted words. You won't have to deal with all that fierce competition for popular head keywords, and you will be a few steps closer to getting your site rank high. If you use a long-tail with niche terms relevant to your site, the competition drastically drops to a significant amount. This happens due to the fact that you do not have a lot of competition when you cut down your competition by being more specific and in general, you have the chance of ranking the first position at the search result of search engines.
Faster rankings
Ranking well for short keywords is not a bad idea, but at the same time it may not always work. Ranking high on the first page for specific searches such as 'web design services florida' is always better than being on the fifth page for 'web design', as you'll notice that it is easier to achieve a top ten ranking in the search engines for long tail keywords. While ranking for competitive phrases and developing link authority are certainly crucial aspects of SEO, much of ranking on long tail keywords is all about proper targeting and optimization.
Targeted traffic
If you have done any of your homework, you already realize that the 'Long Tail' is the future for maximizing specific and targeted traffic. These keyword phrases have lower search traffic but are highly-targeted to your audience. Even though they might just get a fraction of traffic, those traffic nevertheless, are tightly targeted and highly valuable. Having said that, drawing a targeted traffic with your long-tail keywords can help you land almost guaranteed sales. As your site gains authority and builds its trust, long-tail keywords will help provide enough targeted traffic and also enough exposure to your head keywords that your attempt to target them alone won't prove to be all that disastrous. Collectively, long tail keywords will bring highly-targeted traffic with less cost and thus increase the overall campaign ROI.
Free traffic from search engines
With low competition and quick rankings, you will get free organic traffic from search engines for quite a while. With constant backlink building campaigns, you'll get to maintain if not better your rankings thus keeping the free continuous flow of traffic to your website.
