subject: 6 Best Places To Place Your Keyword To Achieve Optimum Keyword Optimization [print this page] 1. Title Tags1. Title Tags
Title tags require so much work because not only search engines see them, but is the first thing search engine spiders see, and usually the first thing users see as well. Title tags also function much like the title of a book. You walk into a library, search all the titles, see a book titled "Keyword Optimization Tips", and take that book. They simply tell the users what you do in a few words and what your web page is all about.
Title tags are crucial for optimizing your SEO efforts and benefiting from natural traffic. Most webmasters and site owners know the basics, which are keeping the titles short (below 70 characters for Google), placing the primary keywords first followed by a call to action and brand name.
Title tags also have a few 'secondary' functions. These titles appear on printed Web pages, display in the title bar of browser windows, appear in bookmark and navigation lists, and serve as captions for search engine results.
2. Use descriptive meta tags
Description meta tags, similarly to title tags, are used to describe your web page on the results page, and is the second line of the description. Basically, it tells the potential visitor whether your website is relevant to what they were looking for or not. Having said that, these tags are important because Google might use them as snippets for your pages.
3. Make good use of the Keyword Meta Tags
The keyword meta tags will include the keywords and keyword phrases of your content. List the primary keywords or keyword phrases first and separate with commas, followed by the remainder of the keywords you will be using throughout your content. This is what enables search engines to find you.
You should not use more than 20 keywords in the keyword meta tags. As well, you should not use too long description tags. Some engines use the keyword meta tags directly, some use them as part of a validation process ensuring that the keywords closely match the page content. However, relying on meta tags alone is no longer a viable search engine optimisation strategy, with some search engines completely ignoring them.
4. Make use of Heading Tags
Heading tags are used to organize a webpage like a newspaper. Newspapers have titles that stand out and are eye catching, enticing the reader to stop and read the story. These tags help search engines make an outline of your web page as level one heading tag (H1) is more important than level two (H2), and so on and so forth.
Heading tags (H1 through to H6) are given much more importance by search engines than regular body text. Heading tags label your headline so that search engines will recognize it as "important" on your web page as they will make your headline bolder so it will stand out. However, heading tags are also often misused or at least misunderstood in HTML documents. They are intended to provide a structure to your Web documents, but many web designers don't like how they render in browsers, so they use them sparingly or in a less-than-structured order.
5. Utilize the Alt Tag
Alt tags are usually attached to a graphic image so that when the graphic is loaded into the browser and a user hovers the cursor over the graphic, text will be displayed. These tags will also prove useful whenever a user disables images from their browsers as this descriptive text will be there to substitute the original image.
The fact is if you are not optimizing your images for search engine you are loosing a great amount of traffic, as they are also important for image search service providers such as Google or any other search engines. Whenever users search for images it's important to have targeted keywords in the descriptions to provide them with more relevant results.
ALT tags filled with keywords can also be used to boost your keyword frequency and by doing so help your rankings. Search engines do not penalize for using ALT tags or even for packing them with keywords, but of course try to restrain yourself from over doing it.
6. Hypertext Links
Putting keyword in your hypertext links is, as everybody knows, the universal method of how you can focus on keyword search engine rankings. The more external links you get for that particular keyword from that particular hypertext link, the more value you'll obtain, hence increasing your ranking. This strategy alone itself outshines the rest of the points above as it puts a lot of weight on how search engines rank you for certain keyword that you aim for.
