subject: 7 Methods To Improve Your PPC Results [print this page] Pay Per Click advertising has utterly revolutionised the way that advertisers can reach potential clients. Unlike the normal advertising systems of radio, TV and newspaper, advertisers can now opt to only pay when interested people click on their web adverts. This gives a miles better investment return than the traditional methods, providing the advertiser is smart with how they use PPC advertising.
The 7 easy tips for pay per click advertising are mentioned below :
1. Instead of having a single ad group with a huge key-phrase list, create many ad groups, each with a short list. This is going to help you achieve tip 1. Google's Ad system decides placement by both bid and CTR ( click through rate ). To earn a high CTR, you need to generate some clicks. Bid high initially so your ad is seen early in the search results. When you have a high CTR, lower your bids.
2. If you put your daily spending too low, your advertisement will be shown sparingly. This isn't what you desire. You always want your ad to be shown when someone searches for your keywords. Control your ad spend thru other means like employing negative keywords, using precise matches, targeting by location and adjusting keyword bids.
3. Do not squander cash getting into bidding wars for a few high volume keywords. Instead, expand your keyword list to incorporate more certain keywords having a lower search volume. Collectively, these keywords will reach the search volume of costlier keywords. Your average CPC (cost per click ) will fall significantly using this method. Use keyword research tools to grow your list of keyphrases.
4. For most searches, don't point the ad to your own home page. Choose a landing page on your site that includes the keywords from the search. In a few cases, it's worth creating a custom page that is not in the normal navigation of your site.
5. Many people waste money using Pay Per Click advertising when their website is engulfed by hits from content advertisements. The majority don't realize that displaying adverts on Google's content network is switched on by default. Either turn off the content network, or create individual campaigns for search and content adverts.
6. Take advantage of the feature allowing multiple adverts to be made and revolved within a single ad group. Test different ad text and see which one works best, both from an ROI and CTR viewpoint. A better ad will lead on to a higher CTR and lower bids for the same ad position.
7. Don't rely on the reporting tools. They are good, but you want more detail, especially to find out which real key-phrases your broad matches are triggering. You will need this to help to build your list of negative keywords for each ad group. Plus, click-fraud is a problem and must be addressed. If you do not have tracking software in place , use free web analytics software.
