subject: Use Jungian Archetype to Sell Art! [print this page] A great place to start to study the concept of the use of Jungian archetype in art is to read Women Who Run with the Wolves, by Clarissa Pinkola Estes. Estes is a life long Jungian analyst, who explains in explicit detail how the psychology of the subconscious mind manifests itself in a wide variety of archetypes, whether in images, stories or in life. We react with tears and laughter and other ways we might not understand at the conscious level.
