subject: Is Direct Mail Out of Date? [print this page] Follow up! While it is both impractical and impossible to followup on a 10,000+ list, you can follow up to a small targeted list. Statistics show that 90% of small business do not follow up on their marketing and advertising. So doing so will put you in the top 10%! Yes, it's hard work. Yes, it takes time. That's what it takes to create a successful marriage and that's what it takes to create a successful business. Go kiss the bride!
