subject: Typical Excuses Made By Seo Staff [print this page] Search engine optimisation is very trickySearch engine optimisation is very tricky. While SEO practitioners want to guarantee results to their clients, it is actually all but impossible to assure them of a Top 1 ranking. It is also difficult to ensure that the strategy is effective enough to enable websites to reach the first page for the selected keywords.
That's why people in the SEO industry often feel complained to explain why things don't always turn out as expected. In some cases, their explanations are legitimate. But there are practitioners that just make plain excuses for their failure. If you don't know much about SEO, do some basic research to get value for money. Below are explanations that should make you wary:
The Search Engine Changed their Algorithm
Just to make things clear, search engines do change their algorithm. But it is not as often as some would want you to think. Besides, since they are supposedly the "experts", shouldn't expect these and make adjustments to preserve your current standing. These algorithms are supposed to be a secret but obviously, a number of individuals have discovered how it works through trial-and-error.
Don't buy this line instantly. Try to look at competitor websites. There should be a radical difference not only in your business but on others as well if search engine really did make changes to their algorithms.
The Competitor is a Brand/ Authority Website
It is definitely difficult to dislodge a big brand from the search engine. There is evidence to prove that popular brand names can get away with a lot of TOS violations. If your SEO staff gives this excuse and has the proof to back it up, he is probably telling the truth. One way to get around this is to select less competitive keywords. Try to rank for several important keywords. Don't put your eggs in one basket because your site will be very vulnerable to even slight changes.
Manual SERP Edit Excuse
Whenever your site drops further in the search engine results page (SERP), SEO practitioners like to place blame on the manual edit. There is certainly a Google Spam Team that evaluates websites according to its relevance. Those that post useless information will be banned or penalised.
Attempt to undo some of the recent approaches that you've used. If things return to normal, it was more than likely an algorithmic problem. If things don't improve, you're probably been penalised manually. Ask your SEO team to submit a reconsideration request to Google.
