subject: How To Find A Successful Social Bookmarking Strategy [print this page] When it comes to Marketing your Website, using Social Media is King. With the rise of Social Media sites, Internet Marketing has become an ever changing business, adapting to new Technologies as they arrive. It is more important now than ever to have a Strategy and Plan in place before you set out on any Online Marketing ventures. Using a Social Bookmarking Strategy can and will save you time and money in the long run.
So what is the best Social Bookmarking Strategy to use to market your site? Well, I don't know what the BEST one is - that depends on how you define the word, but I can share with you the strategy that I personally use to market my Websites that has proven itself a success to me.
First, I create account profiles at all of the social bookmarking sites that I wish to include in my Social Bookmarking Strategy. This can be a tedious and time consuming task, so if you have the funds do yourself a favor and purchase some automation software to speed up the process for you.
Once that is done I social bookmark the main page of my Site with a title that is Keyword Rich. I focus my time on one Keyword at a time, so choose just 1 Keyword to market for now (I personally recommend using Keyword Finding Software to find money making Keywords that are of low competition and high converting. Never underestimate the power of the Keyword Research process). Also include your Keyword Phrase in your Tags and choose tags that are popular and relevant to your site.
Now that you have Bookmarked your main Website at all the Bookmarking Websites it's time to move on to bookmarking all Websites you know of that are linking to yours. These can be other blogs or sites you own, or sites of friends, family, link trade partners, etc. Be sure you bookmark the specific page on their site that is linking to yours, as that is what will help Google and other Search Engines find your site.
The next thing I usually do in my Social Bookmarking Strategy is create a Web 2.0 Property. I personally prefer Squidoo Lenses over any other Sites. Simply go to Squidoo, create an account and post content from your site onto your personal Squidoo Lens page. Include at least one link on your Lens that points back to your main Website. Also, be sure to anchor the link with your Keyword Phrase you have chosen.
Once you have created your Web 2.0 property that links back to your Website with your Keyword Phrase, it's time to Bookmark it. Go through the same process you did with submitting your main Site and submit your Squidoo Lens Site to the Bookmarking Websites with a Keyword Rich title, description and popular tags.
If you want to go above and beyond you can also bookmark any RSS Feed Profiles you have created that link back to your site. In short, bookmark anything and everything that links to your site. The easier you make it for Google and other Search Engines to find your site with your Keyword Phrase, the faster and higher it will rank in the search engine results.
