subject: How Unethical Seo Techniques Can Ruin Your Reputation [print this page] Search engines have a very important role to play these days, in the execution and success of all Internet marketing services. And also the places where the Internet is used for various businesses. Though there are many search engines that exist in the domain, a few stand out above the rest. Presently Google is the most popular among others. Those who promote their business online, they carefully need to remain in the good books of search engines especially Google, and should try to implement SEO ranking strategies that Google permits.
It is important to know that even a single unethical SEO strategy can ruin your entire reputation. Thus it is important for you to identify the right web ranking strategies that should be applied for the higher ranking of your site.
No Keyword Stuffing: Optimizing a content with relevant keywords or phrases is a Web SEO strategy, that most of the search engines follow. There are some content practices, which use keywords too often in the content to improve the search engine ranking. But this practice is considered unethical and Google discards such practice. Thus use the keywords in a content judiciously.
Link Farms To Be Avoided: Link farms are the web pages having huge list of links on different themes and categories. These page are built with the only purpose of increasing the number of incoming links to a website. For that reason if a page has above 100 links, it is a link farm. Mutual links from these pages are often of no value. A page having more than thirty links is not of much importance.
Avoid Copied Writing Style: Search engines promote a content more which is fresh and unique. Avoid content duplication in various pages. Google bans the site that copies a lot of content. Also once a content is copied it violates the copyright laws, which is not permissible.
Avoid Irrelevant Keywords: The keywords which are not relevant to a content should be avoided. The meta keywords are used in a content for higher web ranking through search engine optimization. Do not list the keywords that are irrelevant to your site. This may penalize you for practicing unethical internet marketing SEO strategies.
Avoid Hidden Texts and Links: This happens by inserting texts and links that are not seen by human eyes but are readable by the search engines. But this SEO strategy is considered a spam and often penalized once a search engine discovers that.
Doorway Pages: The gateway pages that are optimized for a specific keyword and acts as a gateway to a different page and content. These pages actually comprise very little original content and direct the site visitor to the targeted website.
Following unethical Internet marketing SEO practices might work for a short time but when they fail they bring a serious blow to your business. Hence it is better to avoid these techniques and play safe if you dream of evolving as a successful Internet marketer for a long term.
