subject: How Important Is Seo To Your Business If You Run A Business In Alpharetta, Ga? [print this page] Thats the question many local business owners in Cumming and Alpharetta all the way down to Atlanta are asking themselves, right now more than ever before. Why? For some its because the economy has forced their hand. For others, theyre beginning to realize that traditional marketing avenues just dont work anymore.
The Georgia economy has slowed just like everywhere else in the U.S. In our communities many long-standing small businesses and storefronts have given way to vacancy. Those that were lucky enough got out in time, the unlucky ones fell to foreclosure.
In hindsight if only those businesses had looked to create a formidable online presence they may still be here today. Why?
Your customer is searching for solutions, services and products - on the Internet. Over $1 Billion local searches are performed online every month. Technology has made them more efficient. If all it takes is a few minutes in front of a computer theyre doing it. And so what about you? Do you have an Internet presence? If your customer searches for what it is you sell, will they find you before they find your competition? How prominent of a placement to do you have in the search engines? Are you reaching and resonating with your market?
SEO and Internet Marketing
Getting some SEO work done on your website and learning about effective ways to use the Internet to reach more people is no longer something that can be ignored you must start to embrace it.
Are you a local brick and mortar business who could benefit from a marketing JUMP-START? Is your website floundering somewhere deep in the search engines, with little or no traffic?
If you market your business on the Internet and are not getting the results you deserve consider talking to someone who can help. If your customer base is local something to look into is local Internet marketing. Its so important and its less expensive than you may think. And if you work with a good company, your ROI could be fantastic.
How Important is Marketing?
Marketing serves a bigger role than most people give credit to. Marketing is attraction. In order to attract you must be in front of someone. What so many small business owners forget is that everything starts with marketing your message where are you, who are you and why should people do business with you over the other choices? And with more and more people searching on the Internet showing up on page one - is all that matters. But how can you ensure youll show up? Do people feel they can trust you? What are you saying on your website to give them a feeling of trust? By visiting your site are you educating them, nurturing them and empowering them? OR are you just trying to sell them?
Is Page One of Google That Important?
In terms of SEO, page one is EVERYTHING. And until youre website is there along with properly positioned content about your business youre not done. Not by a long shot.
Are you on page one or do you find yourself in a time of trouble with:
1-being invisible to your clients, and tired of seeing all their money go to your competitors
2-no website traffic and lack of new leads or clients your website brings in each day
3-managing your website, wasting time re-sizing photos and images or wondering how the heck you can get video on your website
4-not ranking for the right search terms that your prospects are typing into Google
5-an economic downturn and the difficulties it brings
- then it may be time to turn this stuff over to someone who can save you time and money and get you results.
Statistics show that 8 out of 10 people are using Internet search engines over the Yellow Pages, direct mail or newspaper ads and other traditional local marketing routes to get what they need. Chances are that right now - someone is searching for information (in your wheelhouse) and quite possibly ready to spend money.
The beauty of the Internet is that you could show up right at the precise moment in time your prospect is searching. But are you doing that? Can they find you?
What are First Page Dominator Strategies?
First page dominator strategies are a set of techniques that when used together form a solid foundation of high ranking search engine results. The program typically consists of a four point system that coordinates and combines a comprehensive solution of solid SEO principles, Internet marketing strategies and well-optimized content development and distribution channels. Content typically comes in the form of video, article, social media, press release and local marketing to build a very powerful web-presence.
But typically this is not a magic bullet. This involves work. More important smart, consistent work.
Though these strategies have been proven to be very effective - your website isnt going to magically jump to #1 in Google overnight. Your phone and email box wont all of the sudden explode with new messages from people who want to spend money with you but in a short amount of time, your website will climb. AND your website will not be alone. Youll begin to have a huge presence on page one, while your competitors continue to slip to page two.
Are You Wasting Money on Un-Productive Advertising?
Yellow pages, poorly optimized websites, billboards, TV & radio, direct mail, ValPak, magazine ads, etc., are no longer effective. In 2010, consumers use the Internet to find solutions to their problems or fulfill a need. The Internet is your new gateway.
Are you using your marketing budget wisely?
Are you receiving a good return? Are you getting quality leads? Do you have a good follow-up process? Can you measure a profit of at least $2 to $3 for every $1 spent? Or are you throwing money down the drain?
Beware of the Wrong Service.
There are many services that promise great results for a small fee. They are typically a ONE SHOT optimization deal, meant to do superficial optimization which doesnt really help you in the long run.
Please dont get me wrong there are many SEO services from reputable companies that you can buy, but again, you must be careful in purchasing only the services which are right for you. Not all services bring the desired results.
When hiring an SEO expert in Cumming, GA or anywhere for that matter make sure you talk to the company with people that actually take the time to learn about you and your business goals. They should be gathering information about your processes, how you market your business and qualify leads, whats worked well and what youve learned about your customers.
From there they should be able to tailor a marketing optimization plan geared towards bringing traffic to your website with different strategies for turning that traffic into new leads.
Results show that when certain services are used combination the effects are exponential.
If you run a small business please take the Internet seriously. One thing not mentioned here there are millions of people right now that are one subscription renewal away from a smart phone. That means that through Google maps these folks will be a few clicks away from you at any moment in time. They carry the Internet with them at all times.
Run a barber shop when that person is looking for a haircut, you want them to find you. Are you a home re-modeler? Dont mess this up when that person is looking for a contractor in Atlanta you want them to find you. Take the Internet seriously and you'll reap the rewards of a streamlined avenue to your customers!
