subject: Get More Coaching Clients And Revenue By Developing Information Products [print this page] So many coaches are busy trading time for money and limiting their income potential in the process. It is great to have a full schedule of coaching clients and you can certainly earn a great living just coaching but doesn't is sound better to have multiple streams of income? Imagine having products for sale on the Internet and those products bring you income each month without you having to do a thing once the product is created and marketed.
Information product can come in several forms
You can write and ebook, produce an audio course, produce a video course, or any combination of these. The beautiful thing about creating information products is that they can be done very easily and inexpensively. If you can write a 400-500 word article then you can create information products.
Become an Authority in Your Niche How would you like to be known as a top authority in your niche? When you produce information products and conduct online classes you can quickly rise to become known as an authority in your niche. This will present other income generating opportunities like speaking engagements. You can become known as a top authority in your niche by writing and submitting articles then turning those articles into information products.
Information Products Create Additional Revenue
Streams When you are coaching one on one you are simply trading time for money therefore you are limited by the amount of time you have and the amount you can charge for that time. Yes, a few coaches are able to charge huge amounts but the fact is that most coaches are limited by the amount clients are willing to pay for coaching. Each information product you create will give you another stream of income. You can literally create a product market it and wake up each morning with revenue that comes to you automatically. The size of your market on the Internet is literally limitless.
You will need to become educated on how to reach that market and you will have to learn some Internet marketing skills but you literally have to opportunity to generate additional income at will.
Reach More People Through Information Products
As a one on one coach you are also limited to the number of people you can reach and help through your coaching. Information products allow you to reach people in every corner of the world. You can help people who would otherwise never be able to take advantage of your coaching and knowledge.
As coaches we a naturally inclined to want to serve and help others reach their potential. When you create an information product you can reach people who may not otherwise be able to get the help they need. They can consume your information at a pace that is right for them and you can offer it at a price that makes it accessible. Information products can range is format and price level so that you can provide valuable coaching information to a varied group of clients.
Once you have established a group of information products you have a body of work that can be sold separately or in combination. This body of work becomes a passive source of revenue for you and allows you to have the time to live the lifestyle you dream of. It also allows you a way to focus on the areas of coaching that are most important to you.
