subject: Steps Of Marketing [print this page] If you own a business, you must market to the right people. If you dont understand marketing all that well, you will probably be surprised that your not supposed to directly market to everyone. You must do research and figure out what your target market is. Your target market is a specific group, it could specifically be a certain age, gender, or cultural group. Your target market could also be based on peoples belief systems. Either way its important that you target a specific group of people, these people are going to be the most likely to buy your products. Target marketing will save the amount of money you spend on marketing in the first place, and can actually make you more money! It will also get your product out in the open more efficiently, making more people aware that your product exists. You must understand that, not everyone has a need for your product or service, and therefore marketing your product to everyone would be highly inefficient. After you figure out who your target market is, now comes the fun part, and at times difficult part! The difficult part is deciding how you want to market! There are many ways you can market, theres the always popular internet marketing, theres literary marketing which is marketing through newspapers and magazines, you can create posters, flyers, and business cards, and you can host promotional/community events to give back to the public! Triumph Strategies is a multilevel marketing company that assists small independent companies get a foot hold in their particular market. They can help you decide what kind of marketing you would like to go with, and have all the resources you need to do promote your business. The owners, Ben Bryson and Brian Dom, started Triumph Strategies after doing marketing for smaller businesses that they owned, and they realized they could use their skills to help out other small businesses succeed. Triumph Strategies is located in Ephrata, Pennsylvania, but serves out of state as well. If youre a smaller business I would recommend checking out Triumph Strategies, they have all the resources of a larger marketing company, but for a more affordable price, and you in mind!
