subject: Tips On Marketing! [print this page] When marketing, image is everything! One of the key techniques that most successful companies use, is designing and creating the right package for the job. Even if your customer will end up throwing away the packaging to your product, it is absolutely necessary to make your product stand out from the rest. Other techniques include thinking outside of the box or making your product meet the needs of specific people. For example; you could target to environmentally conscious families by selling a product that is environmentally friendly, and making an effort to make your company as green as possible. Another example would be producing packing that appeals to specific genders, cultures, or ages. Marketing has everything to do with demographics. Not everyone is going to want or need your product, but you can bet your bottom dollar that there are specific people you can target with advertising, to entice them to buy your product. This is whats known as target marketing, and its essential to marketing! Think of it this way, you could go ahead and market to everyone, but this is a very expensive task! Then it turns out only a quarter to half of those you marketed ended up buying your product, thats too much money to be wasting, when you could have saved money and time by targeting specific markets! Another great way to market is promotional events or community events. Even though when you host a promotional even youll be attracting those outside your target market, many of those within your target market will now know of your company and your resources. Community events and fundraiser events are great giveback programs, and will encourage those in the surrounding area to continue to support you, and will aid in spreading the word around about your product or service! A great company to look into is Triumph Strategies, especially if youre a smaller independent company. They can plan and organize all of your community events! Theyve hosted them for many companies, including other businesses that they own themselves!
