subject: Best Practices For Transpromotional Printing-aarkstore Enterprise Market Research [print this page] Best Practices for Transpromotional Printing-
This 85-page report provides an easy-to-read yet detailed overview of the market for transpromotional printing, the technolog(ies) involved, design issues, examples and case studies, and strategies for companies seeking to get involved in this hot graphic communications application.
Table of Contents :
Introduction
About Transpromotional Printing
About the Present Report
How This Report Is Organized
For More Information
Section 1: The Market for Transpromotional
Who Uses Transpromotional?
Why Do Companies Produce Transpromotional Materials?
FLOAT Marketing
Leveraging Data
Leveraging Relationships
How Do You Create Transpromotional Materials?
Transpromotional Examples
Credit Card Statements
Sales Receipts
Monthly Bills
Hotel Receipts
Tickets
Travel
Online Banking
E-Commerce
Whose Message?
Some Caveats
Color or Black-and-White?
Static or Dynamic?
Novelty-Based Marketing
Variable or Static?
Where Do People Produce Transpromotional Materials?
Transactional/Transpromotional Trends
Transactional Moving from Cost Center to Profit Center
Color Printing is Dominating
All-Digital Printing Replacing Preprinted Shells
Rollfed Replacing Sheetfed
Duplexing Common but Kludgy
Inkjet Muscling in on Toners Dominance
Advantages of Inkjet Printing
Disadvantages of Inkjet Printing
Its All About Creativity
Transactional/Transpromotional is Subject to the Same Media Mix Issues as
