subject: How To Identify Your Target Audience [print this page] When you direct your marketing efforts to your target audience you will achieve the greatest level of success. Using this method will allow you to market for both quantity and quality, the two most important elements of marketing strategy with any business venture. Maintaining consistency is part of the strategy as wellnever stop or decrease your efforts because you always need a database of those interested in what you have to offer on your money making website.