subject: Australian Promotional Product Suppliers [print this page] Promotional products are merchandise with a brand logo printed on it. These products have a brand value and are used for the promotion of the company. Promotional products are generally used in events where a large crowd is present. There are many companies in every city that can supply them. These products could be pens, rulers, caps, shirts, stickers and many more. Most promotions are relatively small and rarely expensive. However, the ones adorned by the celebs are quite expensive as too are products distributed by large companies, which can include tens of thousands of products or more.
Promotional product suppliers try to help create awareness about the various brands existing in the market. The product suppliers use promotional items as a tool for generation of new customers. These suppliers are experts in coordinating the ordering and printing of various promotional products within a time frame.
In Australia there are certain items that are more popular than others. Golf is a game played by many Australians so golf caps and other accessories are often branded with company logos, and we are not just talking about golf brands. Gearing this up with tees, balls and towels is a popular option for promoting a brand.
Other popular products are those which are used on a daily basis, such as mouse pads or other office products. These products always stay right in front of your eye over the desk. This makes it perfect for the advertisement of the brand. This is another reason clothing is a popular promotional product because it is reused time and time again, and seen by many people.
A corporate gift for high-class business people and celebrities is another way of promoting the brand value of a product. During summer and winter season, the promotional product suppliers make full use of the seasonal products like picnic hamper items or umbrellas for publicising their product. Events are also targeted, especially global ones such as the Australian Grand Prix.
For many small businesses branded pens are the one of the more common options for promotion. Key rings are also a good medium for promotion of various products, as everyone has a set of keys.
When using promotional products as gifts and incentives, there are some guidelines to keep in mind. The gifts that you give your customers should probably be different than those you give to employees as rewards. It is important to choose the best promotional products or corporate gifts that you can afford. A client will not be too impressed if they receive a cheap bottle of wine with your logo on it, that does not taste very good. The same goes for a cheap pen or other office items. If you want to make an impression, go for the better option in the range of products you will be buying.
Lastly, a well established supplier will most likely have better printing processes, which will extend the value of your product. Here is no point in gifting a pen if you logo will rub off after a few hours of use. Often new companies will be cost cutting to get a foothold in the business and if you buy cheap, you might end up buying twice.
