subject: MLM Lead Capture Pages – How Much Information To Ask For [print this page] The majority of online network marketers use at least one mlm landing page (also called a lead capture page).
A landing page or lead capture page is a website that traffic is directed to. Visitors can be directed there by almost any media. The most common ways in mlm are by clicking on a link in an email or by communicating the web address through some printed media like an ad or sizzle card.
Used properly, a landing page performs one specific task. The most common use in network marketing is to capture an interested prospect's contact information for later follow up by getting them to fill out a form.
Several factors control the volume of prospect contact information that is collected by any one landing page. The amount of and quality of traffic directed to the page and the design of the page itself are both critical. But, they are separate topics in themselves and covered in other articles.
Those factors aside, how much and exactly what information you ask the lead to provide controls what percentage of the traffic complete the form as requested. This is called the conversion rate.
Decide on exactly what your goal is before designing a landing or lead captur page. The most common purposes are to build an email list, generate leads that you can follow up with by phone, and to filter or pre-qualify prospects.
If your goal is to build your list or generate leads, be sure to only ask for the necessary information. Any time you ask for more, your conversion rate will go down. After many years of use and testing, my highest converting pages for building an email list only capture the prospect's first name and email address. The conversion would be as good or better just capturing the email address, but I get the first name to be able to personalize the emails I send.
Only when you are trying to filter your prospects do you need to ask additional questions such as income goal, previous background, etc.
Most people in networ marketing hurt their conversion rates by asking for too much information on their mlm lead capture or landing pages!
MLM Lead Capture Pages How Much Information To Ask For
