subject: Social Media For Graphic Communications-aarkstore Enterprise Market Research [print this page] Social Media for Graphic Communications Social Media for Graphic Communications
Strategy Summary ReportThe Hows and Whys of Social Media. This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry.
Table of Contents :
Introduction: Why Should You Care?
Jumping On
What Are Social Media?
Just a Fad?
Inbound vs. Outbound Marketing
About the Present Report
How This Report Is Organized
For More Information
Section 1: Yelling in All Directions at Once
Social Network Advertising Spending
Social Media Usage Among Marketers
Reasons for Social Media Usage
Challenges to Social Media
Return on Investment
Print Providers and Social Media Activity
Onward
Section 2: Web Sites and E-Mail
Web Sites
What It Is
What Is Required to Get Started
What it Costs
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
E-Mail
What It Is
What Is Required to Get Started
What it Costs
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 3: Blogs and Podcasts
Blog
What It Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Podcast
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 4: Twitter and Other Microblogging Sites
Twitter
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Other Microblogging Sites
Section 5: Facebook, LinkedIn, and Other Social Networking Sites
Facebook
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
LinkedIn
What it Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 6: Social Bookmarking and Folksonomy
Digg
What It Is
What Is Required to Get Started
What Does It Cost
Best Practices for Inbound Marketing
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Other Social Bookmarking Sites
Wikis
What It Is
What Is Required to Get Started
What Does It Cost
How Printers Can Use It for Their Own Purposes
How Printers Can Offer It to Their Clients
Section 7: YouTube and Other Online Video Applications
