subject: Service Station Retailing In The Netherlands - Market Research Reports On Aarkstore Enterprise [print this page] Introduction Introduction
Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights
Increased demand for diesel and LPG drove a 1.6% rise in total fuel consumption in 2008. Also, high fuel prices led to a 16.2% increase in the value of total fuel sales. Despite steep price rises, diesel consumption grew by 11% and petrol consumption increased by 2.7% over 2004-2008. The number of service stations has increased by 18% since 2006.
The top five players in the Netherlands sell three quarters of all service station fuel. Shell is the market leader, with 28% fuel volume share and the largest site network. BP and TOTAL follow, with a combined fuel volume share of over 25%. The unmanned network in the Netherlands is dominated by smaller players.
Half of all Dutch service stations feature a shop, with 19% of all shops being Shell branded. The proportion of sites with shops has decreased in recent years as the number of unmanned sites has grown. TOTAL's Caf Bonjour offers a comprehensive food offering and operates three different store formats. Car wash facilities are present at 30% of all service stations.
Reasons to Purchase
*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
Table of Contents :
"THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT. PLEASE SELECT THE SLIDEPACK DOWNLOAD OPTION. 2
CONTENTS SUMMARY 2
Service station market overview 2
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration. 2
Market level charts showing: 2
Total service stations and population per car over time, over five years 2
Cars/population per service station, over five years 2
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years 2
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years 2
Total diesel sales value in /Total petrol sales value in /Average fuel spend per car in /Average fuel spend per service station in , over five years 2
Total motorway service stations, over five years 2
Total unmanned service stations, over five years 2
Company level charts showing: 2
Service station network size by brand, 2009 2
Motorway service stations by brand, 2009 2
Unmanned service stations by brand, 2009 2
Fuel volume market share by brand, 2008 2
Top five fuel retailers fuel and network information, including: 2
Network size 2
Fuel volume market share 2
Unmanned sites 2
Average throughput 2
Types of fuel sold 2
Dealer owned network size 3
Additional secondary information, e.g. LPG sites, planned expansion/divestments 3
Top five fuel retailers shop sites, including: 3
Shop network, over five years 3
Secondary shop/convenience store information 3
Top five fuel retailers car wash sites and secondary car wash information 3
Car wash network, over five years 3
Secondary car wash information, e.g. manufacturers used and prices. 3
Top five fuel retailers private loyalty card and business fuel card offerings 3
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards. 3
ANALYSIS SUMMARY 3
The value of fuel sales increased in 2008, driven by higher fuel prices and consumption 3
The growth in registered vehicles in the Netherlands has slowed 3
The service station network has expanded by 18% since 2006 3
The number of diesel cars has increased since 2005 3
Dutch service station fuel sales increased by 1.6% in 2008 3
High global oil prices have pushed up Dutch pump prices 3
Fuel sales value for both petrol and diesel increased in 2008 3
The number of unmanned service stations decreased in 2009 3
Dutch motorway sites have reduced in number since 2007 3
The Netherlands is a concentrated service station retailing market, with over 75% of fuel sold by five fuel brands 3
Shell has the largest network of branded sites in the Netherlands 3
Smaller players dominate the unmanned site network 3
Shell, Esso and Texaco account for over 60% of motorway sites 3
Shell, BP and TOTAL account for over half of the Netherlands' total fuel volumes 4
Shell is the Dutch service station market leader 4
Shell sells the largest fuel volume through the largest site network 4
BP sells the second largest volume of fuel in the Netherlands 4
TOTAL accounts for 10% of the Dutch service station network 4
Esso branded sites account for 11% of fuel sold in the Netherlands 4
Texaco's Dutch network was purchased by the Delek Group in 2007 4
The top five fuel retailers each have a shop penetration over 70% 4
In the Netherlands, service station shop penetration has declined 4
Half of all service station shops are on Shell, Texaco and TOTAL sites 4
Shell has the largest number of service station shops 4
Shell has the largest on-site shop network in the Netherlands 4
Three out of four BP service stations have a shop 4
TOTAL's Caf Bonjour operates under three store formats 4
95% of all Esso service stations have a shop 4
Texaco accounts for 16% of all Dutch service station shops 4
Almost one-third of all Dutch service stations have a car wash 4
The number of car washes has declined by 17% since 2006 4
Three fuel retailers account for half of all Dutch car wash sites 4
Shell has the largest number of service stations with a car wash 4
BP branded sites have a car wash penetration of 38% 4
TOTAL accounts for 15% of all Dutch service station car wash sites 4
Almost half of all Esso branded sites have car wash facilities 4
17% of Texaco's branded service stations have a car wash 4
All major fuel retailers offer a points-based loyalty programme 5
The euroShell card offers a 0.05 discount to fleets of 10 vehicles 5
BP's Plus card is accepted throughout the ROUTEX network 5
TOTAL offers three fuel cards to business customers 5
Esso offers two loyalty programmes in the Netherlands 5
The Texaco business card is accepted across the Benelux region 5
APPENDIX 6
All data is taken from our 2009 Service Station Retailing Database 6
