subject: Yahoo Store-search Engine Optimization Related Features [print this page] Search engine optimization is an important aspect for any Internet based business. SEO brings traffic to your Store and quality of your site converts it into customers. However, Yahoo! has broad traffic base. Some features can bring more visibility. Let us try to see which features can enhance the SEO effort for your dream store.
Bread Crumb Trails
This is most SEO friendly and user friendly feature for your Yahoo! store. This utility is basically a navigation system that shows visitors where they stay in the directory structure in relation to the rest of your store. This way, your visitors can get a visual path to know in which section or sub section they are currently shopping. Generally Bread Crumb trails are depicted on the top of each page to provide your visitors a back track to the index page and all the web pages in between. It makes easy navigation so enhance the search engine exposure and it helps to improve customer conversion ratio.
Customer and SEO Friendly Site Maps
Site map is an utmost important part of SEO of any website therefore you need this feature without any doubt. It gives easy navigation for search engines as well as your visitors. Search engine spiders can crawl all your major pages of your Yahoo! store with an ease. It exposes all your web pages to the search engines and your products to your patrons. This RTML enhancement makes your site ahead in the competition of competitive keywords.
ALT Tags on Product Images
Giving alt tags to the product images is considered to be the best SEO practice. When you give alt tag to the image it ultimately becomes visible in search engines so you can get maximum benefits of search engine visibility for your products. Your product can find by search engine as well as your customers in case your image can not be loaded your customers can see the text and know about your products. With this feature default alt tag for Yahoo! that says, click to enlarge will replace with description of your own that is search engine spider friendly. Hover over the image can get this tag displayed making your site more optimal.
Meta Tags (Title, Keywords and Description)
Meta tags like title, keywords and description are essential parts of SEO of any web page. Having an RTML feature that automatically generates unique Meta tags for your pages from your database file will just be great. Such features scan your name, caption, label and abstracts and make unique Meta tags. Unique Meta tags always attract search engines because titles are catchy, keywords are unique and description is informative. Meta tags enhance your SEO effort considerably and bring more customers to your pages.
Convert all Links to Absolute URL (Base URL)
It is a well-known fact that search engines dont crawl dynamic URL if there is a dynamic link. When you generate dynamic pages it automatically generate dynamic URL and that we dont want at any cost so we can do RTML changes and force the dynamic page to generate SEO friendly URL. Such feature converts all dynamic pages of your Yahoo! store to absolute URLs that search engines can index easily. This is a simple remedy but critically important.
Custom Error Pages that actually Helps!
In stead of showing simple 404 Not Found error message for the page, show Custom Error Page that contains some apology, your branding and links to other major pages of your Yahoo! store. This can bring a broad smile to your customers faces. This feature generates Custom Error Pages to help your customers as well as crawlers too.
