subject: How To Use Ebay Search Options To Maximize Traffic To Your Store [print this page] While nobody can claim to have access to the exact alogarithm that determines how eBay ranks its store owners, regular experimentation has revealed that few small changes can help increase ranking and in turnimprove traffic to one's eBay store. It is has been seen that eBay's `Bes Match' system actually works to promote stores with the best possible chances of sale by matching past history of users as well as resellers and feedback ratings. This article examines some easy ways to make the search work for your store:
Use Of Relevant Keywords
The first and most important thing to focus on is use of the right combination of keywords in your headline and description. Relevance is perhaps the single most important parameter used by any kind of search engine when deciding what to throw up and in what order. If you are confused about the kind of words to use, just see what your top competitors are using and take inspiration. You could also try typing in search strings that you think your prospects may be using and check your ranking. If you are not on the top then see what people above you are writing.
User Experience
There is little that you can do to change existing feedback rating or create a great feedback history. It is however important to realize that one disgruntled customer can lose you a lot of customers. Keep that in mind before you ignore service recovery calls. You could however try adding freebies like a gift, discount or even free shipping. All other things being equal eBay best match system gives priority to resellers offering customers a better deal.
Auction Expiry
Auctions that are about to expire, get more coverage than those that still have 10 days to go. This is why it is often better to use short term bids and relist rather than let a bid sit for longer.
Don't List Everything At The Same Time
By listing 10 products of the same kind all together, you are creating competition for yourself. Try and distribute your listings over a longer time period to maximize the chances of individual visibility. Also, try and experiment with multiple objects or accessories rather than just one thing this could help you broaden your target base.
Try Including One High End / Great Deal Item
Even if you manage to bring in one crowd puller or high in demand item like an Armani suit at a great price then you'll have managed to generate sufficient visitors to your store. They may or may not get the suit but they will get tricked into seeing all the other great stuff that you have.
It is also important to remember that eBay search factors in buyer history and purchase patterns while throwing up a ranking. So, if the buyer has been buying from a specific store in the past, that store may show up higher, all other factors staying the same. This is not something that you can change.
How To Use Ebay Search Options To Maximize Traffic To Your Store
