subject: Five C's to Remember in Branding [print this page] 5. Campaigning. Depending on your budget, you should also consider brand-building campaigns from time to time. Big corporations can afford to do this on a massive scale, but smaller businesses don't need to compete with them in order to build their brand. You can do something as simple as sponsoring a charity or local event and using social media to not only popularize the event but also emphasize your role in it.
