subject: Marketing A Small Business Electronically [print this page] Thinking that your small business will fail because you don't have a big enough marketing budget is close minded. There are many ways that you can make a small business succeed based on effort, rather than money, and this is especially true when it comes to online marketing. There are many economical search engine optimization techniques that can help drive loads of traffic to your site without costing you lots of money.
The internet is absolutely the best frontier for someone trying to market a business on a budget. One of the number one reasons for this is that you have an absolute limitless pool of potential customers to market your business to. More and more people are coming online every day, and the number of people that you can market to online is exponentially higher than those in your local area.
It doesn't have to cost you any money to market online either. Usually, small business owners have more money than time, and that makes them uniquely suited to marketing their business on the Internet. When you realize that most traffic still comes from search engines, and that SEO doesn't actually have to cost any money, you quickly can see that there is a potential for a huge return to be made.
There are a few things you need to think about when you're trying to economically optimize your site. The first is that you should take care of all your on-site optimization factors immediately. Make sure you are using your keywords, but that they're not over saturated. Also, make sure that you are featuring keywords in your page titles and headings.
Next, it's all about creating content. You need to create high quality content, and lots of it. This means both content for your site and blog, and content that you will submit to other sites as well. Using article directories is a great way to help establish your own reputation as an authority on a subject while also building valuable back links to your web page.
There are a lot of other ways even beyond SEO that can help you bring traffic to your site without having you spend any money. Social networking is a great way to help build some buzz about your business on the internet, and doesn't cost any money. Sites like Facebook and Twitter are among the most used sites on the internet, and can be powerful marketing tools if you use them to promote your business.
