subject: How Realtors Can Use Email Newsletters To Increase Sales [print this page] Did you know that the average homeowner purchases a house ever 7 years?
Did you know that the average realtor is on the transaction side (either a buy or a sell) 7 times a year and make an average commission of $7,414 per transaction? This means that the average realtor makes $51,898 per year.
So I will combine this information to show how a real estate agent can potentially increase their income by double or greater by using an email newsletter.
Here is some background and assumptions. An email newsletter typically has an inquiry rate of 5% and I am going to assume that if someone contacts you about a home they saw in your email newsletter, that they are pretty serious about potentially purchasing that home. I am going to assume a close rate of 20% on people who have contacted you about a home in your newsletter. One last assumption is that a homeowner purchases a home every 7 years then the odds of them purchasing a home each year is just over 14% or 1 in 7.
So if you have a newsletter with 100 subscribers and you grow the subscriber base by 10% a month, within a year, you will have approximately 264 subscribers. With the assumptions above applied, you can expect that within a year you will sell 15 homes through because of your newsletter. This is more than double the industry average. This would mean that you could add an additional $111,210 in commissions each year.
Even with just 100 subscribers a month, you have the ability to sell 1 home per month for 12 a year, which are 5 higher than the industry average.
An email newsletter doesn't just have to be for Realtors, it can work for anyone in sales.
The nice thing about an email newsletter is that it doesn't have to take a lot of effort each month. If you are going to showcase new homes you have for sale, in most cases you already have the pictures and the write-ups on the home. All you have to do is transfer this information to your email newsletter. A newsletter can showcase the neighborhood you sell in, maintenance tips, property tax information, housing statistics for the area, just about anything that is relevant can be added to a newsletter.
In addition to this, an email newsletter service is relatively inexpensive at about $19/month for up to 500 subscribers. This means that for less than $240 per year, you can make up to $111,210, which is a 46,336% return on investment.
