subject: How To Get Your Website Working For You [print this page] 5 - Is your website engaging? Video is swiftly becoming the major medium of the internet and you need to start working out how you can use it in your business to best effect. Just look at how many sites now have video on their front page. The great thing is that you don't have to spend a fortune on cameras, lights and editing suites to make great videos. Most of the software you need is available free and a decent camera will not cost you very much!