subject: How To Increase Search Engine Rankings Of Your Webpages [print this page] For every query performed online, the search engine selects from millions of possible results and displays the most relevant for the topic in question. The matches to the quest are ranked, and this is what distinguishes between the various results: those with higher rankings come first. The success of a business online seems to depend on the possibility to increase search engine rankings and get displayed in the first result pages.
Past experience allows search engines to rank websites by determining relevance in relation with a number of elements or factors. What people are interested in when trying to increase search engine rankings is to use the algorithms or the ranking rules in their favor.
Nobody really knows how each and every search engine indexes the websites to give the ranking. This is a very closely-kept trade secret. If people were familiar with such elements, web masters would be able to create websites that correspond exactly to the demands of the search engine, even if they do not match the query criteria.
What we know for instance is that the keyword density on a certain web page influences the ranking algorithm. This has led to the generally accepted idea that websites have to be really well SEO developed in order to increase search engine rankings. The location of the keywords on the page is very important too, in addition to the frequency. Thus, if the keywords are located in the title and the first paragraphs, then that particular page is considered relevant for the topic.
A website indexed by several search engines will not appear displayed with the same page ranking. Your effort to increase search engine rankings should show results on the long term, progressively, but you need to constantly work and improve the way things stand for you. The natural differences between search engines should not discourage you, even if you compare results to develop your SEO strategies.
Spamming the search engine is counterproductive for any effort to increase search engine rankings. This is the case when the same word is repeated hundreds of times on the same page. Search engines have very advanced methods to search for this kind of spamming. Moreover, users often file complaints when encountering such web pages, and search engines then act starting from such complaints.
It's best to use clean practices and stay away from trouble because the penalties could cost you dearly. Why risk the future of your business by trying to increase search engine rankings with dishonest strategies?
