subject: Seo And The Science Of Web Marketing [print this page] No matter whether your business is on the real world or the online world, you need to have a website set up as part of your marketing strategy. With this, another branch of marketing has sprung up and that is web marketing. It is an excellent opportunity in order to spread the word about your product and increase your sales in the process.
One of the most basic components of web marketing is the search engine optimization or SEO. SEO allows your website to have improved visibility over the search engines such as Yahoo, Bing and especially Google. SEO is an industry in itself that is why there are a lot of SEO Services on the internet nowadays offering their valuable service.
In doing SEO, there are some tools and programs you should be familiar with. There are sites you can visit in order to know the rankings of your website such as Alexa. There are also some programs and sites that allow you to calculate the keyword density of your contents. Some tools and programs are for free while others will charge small amounts. Try out the free ones first if you are still new to the business.
One good technique for Orange County SEO is the on-page optimization. SEO experts will be able to do some change on the website even if it is in live mode already. Some aspects of the website can be corrected, revised and updated in order to stay on top of the search engines. If the site has the information the search bots are looking for, surely it will rank high on the search results.
Another technique that can be used is off page optimization. This Orange County search engine optimization technique involves promotion that does not make use of the live page of the website. It includes, forum postings and comments and article submission.
The last part of Orange County SEO is the web content. There are companies and even individual article writers who can do this for you for a fee. They are knowledgeable in SEO as well so they can strategically place the keywords inside the content.
