subject: Four Simple Website Conversion Optimization Tips [print this page] Attracting people to your website through top-notch search engine rankings and exceptional SEO is well and good. If you are not working to convert them into customers once they have arrived, though, then your site is not going to be profitable. Conversion optimization is critical if you want to run a successful and lucrative online business. The best way to get there is by learning as many tried-and-true tricks of the trade as possible. Below, four exceptionally useful pieces of advice are highlighted for your convenience.
1. Keep it Simple - Visitors to your site should not have to jump through a bunch of hoops or cut through a lot of red tape in order to buy what you are selling. These days, Internet browsers expect - and demand - sites that are user-friendly, uncluttered and easy to navigate. Take a good hard look at your site. Is it conducive to turning visitors into customers in a clean, simple way? If not, it is time to rethink your site's overall design and come up with one that will make visitors' lives easier.
2. Create Compelling Calls to Action - Calls to action are, without question, among the most important elements on your site when it comes to its conversion optimization. If visitors are unclear about how to proceed, or about what you want them to do, they are going to go elsewhere. Ideally, you should take exceptional time and care when crafting your site's calls to action; they should be compelling and straightforward. On top of that, your site's calls to action should create a sense of urgency in those who encounter them. In other words, they should compel visitors to act now.
3. Offer Something For (Almost) Nothing - If one thing is for sure, it's this: People love getting freebies. Create an e-book or another useful but inexpensive gift to give away to the people who visit your site. In exchange, simply ask them for a valid e-mail address. This scenario will convert many visitors into active participants in your site, and it will garner you plenty of e-mail addresses that can be used to remind people of your presence down the road.
4. Offer Live Assistance - The last thing people want is to feel like they have been left in the dark. Invest in live chat software and offer live help on your site in order to kick your website conversion rate into overdrive. Visitors will appreciate the effort and the interactive approach, and they will feel more confident about doing business with you. Your investment in live chat software will pay for itself in no time flat.
