subject: Qualified Fha Leads - Pre-qualification Makes The Difference [print this page] Qualified FHA leads can come in many formsQualified FHA leads can come in many forms. Exclusive leads are hot and qualified. Real time or live transfer leads involve a pre-qualified and screened customer being transferred from an inbound call center's sales representative to a loan officer. The customer's profile is transferred with the call, so the loan process can begin quickly and easily. Frequently the FHA mortgage leads can be sent via email, or exported directly into the customer's lead management system for streamlined access. Voice broadcasting leads maximize production and efficiency. An auto-dialer connects with the customer and announces the products and services being offered.
If the customer presses "1", they are transferred to an agent. There is no time wasted by talking with prospects that are not interested in the services being offered. Direct mail FHA mortgage leads also come in many forms. Targeted mailing lists can be filtered by many factors. The most commonly used filters include credit score, state in which the mortgage was issued, mortgage history, and home value. The mailers can be digitally printed black and white or full and will comply with first class, bulk or postcard requirements. Often the lead generation company takes care of fulfillment.
FHA mortgage leads may be for purchases or refinancing. Despite the struggling economy, people still want to own their own homes. The number of qualified leads continues to grow, especially since the FHA loan limit was raised in 2008. If your company is focused on closingFHA leads, it is important to find out what questions are being asked when the leads are qualified. Just because they are interested in this type of loan does not mean they meet the criteria to qualify. There are several important factors that make a qualified lead a quality lead.
When considering conversion rate, the ability to close on the loan depends on the accuracy of the information provided on the loan application, how often the application was re-sold, credit score of the prospect and type of refinance transaction that is needed. The more times a lead is sold, the harder it is to convert, as competition is strong. Exclusive FHA mortgage leads are sold to one vendor only and the conversion rate is more than four times higher than it is for non-exclusive leads. Bulk purchases may help lower the per-lead rate. Ready to start changing the way you look at applications and thinking about these types of leads? Now is the time to get started!
