subject: How to Determine Your Target Market - Find Your Audience and Your Online Business Will Thrive [print this page] Trying to identify your target market on the Internet may not
be quite as easy as you would like. This is especially true
for new entrepreneurs who have yet to do business with
prospects and clients online.
There are certain criteria you can use to determine if the
people you are reaching with your marketing techniques and
methods are actually the ones who comprise your target
market.
What I use to determine who is in my target audience for any
given product or service I offer is to take a look at who
would benefit from using it in their business. For example,
if I am promoting a workshop for people who want to learn
how to write and market their articles, my target market
will be made up of those who wish to get their message out
to the world and those who have products and services to
sell and need massive traffic to their sites.
This gives me a better understanding of the thinking that
goes on in the mind of my prospect when they are searching
for an answer to their problem.
Remember that we are all problem solvers, so find a solution
to someone's problem and they will be your target market. You
just need to think in reverse for this to become much
simpler.
You may be able to think of yourself as the target market
for a product or service to relate to the power of this
concept. What makes you more likely to purchase something
that is offered on the internet? When I was new to online
marketing I did not have a clue about where to begin.
I had been working as a teacher for twenty years and wanted
to work from home. Right there, that fact made me the target
audience for marketers who taught newbies how to make money
at home. See how that works? I had a problem (I wanted to
quit my job and work from home) and someone else had a
solution to that problem (they could teach me the skills I
would need to start a home business).
When you think about it in this way you can see that there
is someone somewhere who needs what you want. Because you
are on the Internet, there are lots of people who are just
waiting for you to offer them your product or service.
Connect with your target market and your business will
thrive.
How to Determine Your Target Market - Find Your Audience and Your Online Business Will Thrive
