subject: Baselworld-- the World Watch and Jewellery Show [print this page] Baselworld is my favourite world watch showBaselworld is my favourite world watch show. It is one of the world's largest watch and jewellery show.
Baselworld at first was established in 1917 as Schweizer Mustermesse Basel (MUBA in short) with a special section devoted to watches and jewellery. In 1925, the MUBA invited several watch manufacturers to the show.And in 1931 the first "Schweizer Uhrenmesse", Swiss Watch Show was set up in a specialized pavilion at the MUBA. In 1972, the MUBA held "Europe's meeting place" exhibition gathering the companies from France, Italy, Germany, and United Kingdom, which marked an important event in the history of the show. In 1973, the first "Europ?ische Uhren- und Schmuckmesse" (EUSM in short) , European Watch and Jewellery Show was held. In 1983 the show changed its name to BASEL plus two numerals denoting the exhibition year-- Basel 83. In 1986, Basel 86 allowed companies from outside Europe for the first time. In 1999, the official opening of the new watch hall, Hall 1, covering 2 18,000 m2 was constructed. In 2003, a new offical name was introduced--Baselworld, the World and Jewellery Show. Baselworld witnessed the most remarkable moment as becoming the leading world show in the luxury goods industry. A new hall complex is converted into the "Hall of Universe", Hall 6, which made the area expand to 160,000 m2.
Baselworld has become the top watch show in Europe and even in the world since 1972. It has attracted the most renowned watch manufacturers and designers from all over the world into the famous city of Switzerland, Basel, to experience the international annual event. With the development of these years, Baselworld has expanded its exihibitions from watch, jewellery, to the related parts and products.
More than 2000 companies from 45 countries in the watch, jewellery and precious-stone industries has showcased their latest developments and innovations in Basel. Most of them are well-known brands in the luxury goods industry in the world. About 100,000 visitors from 100 countries has made their way to Basel to discover the fascinating world of watch and jewellery sectors.
Baselworld has given a unique chance for both exhibitors and visitors. For exhibitors, they can display their most symbolic works to the potential customers. Besides, the business deals and sales conducted during the course of Baselworld have been reported as very productive. For visitors, they can aquire the knowledge of watch and jewellery, make themselves informed of the latest information and trends of the luxury brands at the topmost level.
Recently, The World Watch and Jewellery Show, Baselworld has received the GACG Award 2010 in Paris from the Global Anti-Counterfeiting Group (GACG) for its endeavours in the fight against product piracy and for the protection of intellectual property.
There is no doubt that it will be a promising future for the Baselworld, and that it will make even greater contributions to the watch and jewellery industries.
