subject: Commercial Printer 101: Make The Most Of Your Print Relationship [print this page] Commercial Printer 101: How to Make the Most of your Print Relationship
Commercial Printer estimates are NOT all alike. The best proposals make it easy for you to understand all project components. They also include suggestions to either enhance the aesthetic or provide more cost effective options . Use the following guidelines to get the most from your print partner during the next project:
1.Look beyond just a bottom-line price
2.Share information about project expectations at the beginning
3.Work with a professional, trustworthy representative
Beyond Numbers
A print project often possesses many variables. It's a complex endeavor, so asking for three bids and focusing just on the number at the bottom often does not tell a complete picture of what you'll receive. For instance, using inkjet proofs may cost you less, but also may fail to accurately depict what the project will look like when completed, since they don't include the dot pattern that you'll see in the final piece.
Gang print runs are another area that you should treat carefully. Since your project will run on the same sheet with others, brand elements and ink coverage cannot be uniquely controlled for you.
Share the Big Picture
We recently received a quote request for sales literature kits. Although the specifications simply asked for trimming and bulk packing, the client actually wanted the project split into sets, packed individually and shipped to over 100 offices. Clearly, the two requirements are VERY different.
Professional print suppliers are problem solvers. A good commercial printer should ask questions which demonstrate a keen understanding of your needs. So, during your next project planning, describe the project AND what you intend the piece to accomplish. Let your rep digest the information and come back with a creative, effective business solution, not just a low price.
Trust is a Must
You wouldn't employ a doctor, lawyer, or even a plumber that didn't have the right credentials or a successful track record to back up his claims. A professional commercial printer is no different. Remember, your trusting them with something vitally important - your business success. Does he ask questions, offer alternatives and show an interest in more than just a project? Is communication clear, concise and complete? Does he work well under pressure and remain calm when things change?
Earning your trust comes with time, but can never be compromised if you want success. If you're only getting a price with your next estimate, you may not be getting everything you deserve.
For more tips on how maximize your commercial printer relationship, visit our blog. Get advice or a price on your next print job at http://www.SCGCommercialPrinters.com
