subject: The Appeal of Email Marketing for Businesses [print this page] Email marketing is the utilization of email software for the purposes of marketing. Email promotion can be used to inform the public about issues of both a commercial and social nature. For example, email campaign could be used by a business to advertise its products but it could also be employed by a social group to raise funds. The former is the more common type of email marketing.
Generally, there are two methods of email promotion. One, you, as a business, can send a direct email to a list of customers or potential customers. The direct email is an email that contains information regarding new offers, existing products, new products and so on.
The second way in which you could carry out an email campaign is through email newsletter. Email bulletins are the electronic equivalents of print newsletters and are regular - daily, weekly or monthly emails that inform customers about not only current promotions but also about special issues such as the opening of a new branch, relocation of an existing branch, or even a new policy which may affect the customers. In addition to creating your own newsletter, you also have the option of purchasing advertising space from previously established email newsletters.
There are many reasons why businesses carry out marketing campaigns using the email. Key among these is to strengthen customer loyalty and enhance customer relationships. By keeping customers informed about the on-goings of your business, customers will feel valued and will develop a fondness for your business.
You can also use email campagins to attract new customers. Unlike websites that require potential customers to seek you, email marketing allows you to approach the customers yourself.
Email Service Providers usually, for a fee, permit businesses interested in email marketing to send a message to their own address lists. You will requre a good email software to conduct a successful email campaign. Furthermore, these service providers will allow you to target your message toward a specific democraphic based on interest, geographical location, age, gender etc.
Sending emails is cheaper than most other forms of communication, e.g. telephone calls, mail, television or radio. If you don't have funds to spare in exuberant promotion, email marketing will make it possible for you to still be able to successfully promote your business. Lastly, numerous studies on ROI(Return on Investment) and surveys on marketing industry executives have proven email marketing to be an effective online marketing technique.
