subject: Boost Your Revenue and Sell More to Existing Clients [print this page] Maintaining customers happy is not a one-stick-guide-all-buffalos task. If you have family, you understand this completely. You wouldn't buy a vanilla ice cream for your son who is a Baskin's Super Sundae fanatic or an Evil's Dead II movie CD for your daughter who is afraid of ghosts. You know their happiness, their dislikes, and their behaviors, and you act in response accordingly. Years of interaction have taught you these important details.
Knowledge is the key to customer retention and the knowledge is not about sales and marketing theory, but knowledge regarding your customers, their choices and behavior. When you start knowing your customers, you can give them the product and service (and the value) they ought to have. It's time to get into the drain and actually form a relationship with those customer groups who are making your business flourish with higher profits every single time.
With customers, you naturally don't have years of dealings to get familiar with them. But there are a few things you can do to get to know your customers now.
* Collect as much demographic data as possible. Age, Gender, marital status, interests, Location, income, Business type - might all be relevant details you can use to triumph your customers. Gather this information via survey, web form, order forms, etc. and then use the info for targeted promotions, offers, service upgrades, and even gifts.
* Track customer buying behaviors with a Customer Intelligence Tools. There is just no way you can find out and remember buying behavior pattern if you aren't using customer intelligence tool. Use a customer intelligence tool to bring together information about your customers: what they have purchased, how frequently they shop with you, what products are of most interest to them, etc.
* Host a customer admiration event. Depending on the size of your business, you may consider holding active customer admiration event or meeting where you can get to know customers face-to-face. If you have a huge list of customers, you can embrace a virtual event, social media get-together, or other resourceful way to interact with customers.
Use these spanking facts of your customers to tailor specific marketing, support, up-selling, and cross-promotional activities. The more customer purchase behavior knowledge you have, the greater your options.
Give yourself the mission to get to be familiar with your customers at the earliest. They'll act in response with their loyalty, and that's what it's all in relation to your customers and your business.
They'll act in response with their loyalty, and that's what it's all in relation to your customers and your business.
Boost Your Revenue and Sell More to Existing Clients
