subject: Why Is Social Bookmarking A Preferred Tool In The Field Of Online Marketing? [print this page] Social bookmarking is an internet trend that is on the rise. If yoked well, it can be a great tool in online marketing. The following is a brief preface to social bookmarking and how it can be used effectively as a marketing tool.
Bookmarking as you probably know is the process of categorizing your favorite sites in your web browser, for easy access. Social bookmarking is similar. The difference being that you add your favorites to a bookmarking website rather than your browser. Social bookmarking comes with certain advantages such as the ability to share your bookmarks with other users in your community.
Users can affix tags to a website and these tags are the means by which social bookmarks are organized. A tag is a sort of description of the content of the bookmarked website, and generally social bookmarking sites allow users to add as many tags as they desire, to a bookmark. For instance, if you were bookmarking a website that was about cars, you would use tags such as cars, automobiles, vehicles etc. Tagging websites can be compared to the classification of movies under various genres. Users also have the choice of sharing their bookmarks with other users in the community and similarly they can view bookmarks shared by others. Users can comment and vote on each others shared bookmarks, and the concept of sharing bookmarks introduces users to websites and blogs that they never knew existed.
All these benefits and the fact that bookmarking sites are very easy to navigate contribute to why social bookmarking is a largely chosen tool of online marketing.
