subject: Get Your Most Effective Market Research Survey Software Today [print this page] Successful market research companies normally employ a 5 or 10 point numeric rating scale to access and analyze the survey results. Remember, professionally conducted surveys can be of immense help in improving your business efficiency. But it is always better to get your survey questionnaire tested and if possible an exit interview needs to be carried out to find out how the respondents felt about it while answering the questions.
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