subject: The Mutual Benefits of Joint Venture Marketing [print this page] While you may already be familiar with the advantages you reap from a JV marketing partnership, your endorser gets some benefits as well. It is important to identify those benefits before you meet with a potential partner, so you can present your case from their perspective as well as your own. A good JV marketing agreement should be seen as a mutually effective approach to selling a business and building a bottom line.
