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subject: Using Promotional Products As Business Cards [print this page]

Not too long ago, business cards were viewed as a simple card that displayed

one's contact information. However in our current age of guerilla, one's

business card has transformed from that simple object into a promotional

piece that can make all the difference when it comes to networking.

When it comes to creating an attractive business card you should still

remember that the main features to display are your company slogan and the

benefits that your company offers. You might even consider adding a small map

that features the exact location of your address. Your personal contact

information is an absolute must, as you want your customer to remember to

come to you for their business. If you have a contact number that involves an

800 toll-free number, it's imperative to list it on your business card as it

makes the chances of the customer contacting you six to seven times more

likely. Maybe you can consider using a fold-over card; they boast a more

traditional-type front for a card, but the inside resembles a mini-brochure.

This nouvelle appearance garners positive responses since the general

descriptions granted by a mini-brochure styled inside allow for more

information to be easily available. This will make the likeliness of your

card being kept improve drastically. One thing to always consider however is

the font size of your card's information. It should be easily legible for

those with even the most hazardous of eye problems. And always make sure to

leave enough room on your card to add a personal message, if needed. By

adding a personal note, such as "Best Regards" with your name on it, the

recipient will remember the kindness you offered when meeting them. By taking

these factors into regard when creating your business card, you'll without a

doubt have some success when it comes to drawing attention to your company!

Don't forget to implement useful marketing techniques when dealing out your

business card as well. Give them to well-dressed strangers with your

compliment on their appearance. The next time you find yourself tipping

someone, add your business card to it with a little something special. Maybe

you could staple it to a dollar and pay for the car behind you when coming

across a toll. If you see someone's parking meter run out, cover them and

place your card with a "You owe me" message on their windshield. The

responses you'll receive will be terrific! And then there's the general

public, of whom you should pass out your cards to on every greeting,

introduction, service or meeting. Hand out your business cards with purpose

and intent to display how serious you are about what your company offers.

Hand out every card with a handshake, to show the firmness your company

exudes and see the quality of customers you'll receive increase greatly.

Business cards are marketing cards, if anything after all.

by: Rhonda Rubalev

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