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subject: Video Sitemap Creation For The Internet Marketer [print this page]


Adding video content is a great way to boost your site's search rankings as search engines like Google prefer this type of content. Posting videos, however, will not guarantee that the search engine bots can find them. You'll need to create and submit a video sitemap to increase your file's visibility in Google.

Understanding sitemaps

Sitemaps are typically XML files that contain a list of all the files appearing on your website. These are effective tools that make it easier for Google to find all the pages in your site. Ideally, you should be able to generate sitemaps for different content types such as videos.

Your video sitemap should have the following characteristics:

appear in XML format contain a maximum of 50,000 URLs not larger than 10MB when uncompressed contain all the essential information that Google needs to display on the search results pages While you may not need to create a sitemap for videos hosted by another site like YouTube or Vodpod, you'll definitely need one if you're posting your own videos using a professional video player such as EZS3.

Creating video sitemaps

Most of the steps required for creating a video sitemap are fairly straightforward such as adding the following data:

title description, playpage URL, thumbnail URL. Internet marketers who use a professional video player like EZS3 may encounter a bit of a problem when adding the video file location because it is encrypted for their protection.

Adding the file containing the video involves a number of steps such as the following:

Step 1: Go to your EZS2 account

Step 2: Find the video you wish to create a sitemap for.

Step 3: Click on "Manage Players" for one of the supported formats such as flv, MP3, mov, wmv, and others.

Step 4: Select "Player to Edit" , choose one of the videos and click on the "View Player" button.

Step 5: Scroll down to the bottom of the page and click on either "Javascript Code" or "HTML Code".

Step 6: Click the "Select Code" button and copy the content by pressing Ctrl-C if you're a PC user or Command-C if you're a Mac user. user.

Step 7: Back at the EZS3 video sitemap generator, simply paste the code you copied earlier to the Video Content location box.

It's important that you submit your video sitemap to Google after generating the XML file for it. It's a simple technique that works wonders on the search rankings of your website, something that Internet marketing experts also use to land on the top of search results.

by: James Schramko




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