subject: Target Your Market: What's the Difference between Prospect Profiling and Neuromarketing? [print this page] This involves a specialized focus using trigger words that are based on a wide body of research. Words such as family, profit, and bankrupt snap right into the old brain and pull us in. They are words that have an instant connection to WIFM.
Prospect Profiling, on the other hand, is personalized and focused on individuals. Also based on scientific study, prospect profiling uses a series of specially formulated questions to define the values, the tendencies, and the frustrations of your unique prospects. Each solopreneur has his own distinct results and his own prospects. Each prospect's word list that will draw him in like magic because it was formulated to target his exact needs.
For example, you might be sitting at an airport totally zoned out while the loud speaker blares and never consciously hear a word. Then suddenly your name comes out loud and clear, and you instantly come to attention. Prospect Profiling uses words that will bring your prospects to attention in just that way. Their word lists speak to them and bring them to attention. That's when you can tell them exactly what they need to hear, so their WIFM filter gives them a nod, their yes switch flips, and they pull out their credit cards.
Can neuromarketing and Prospect Profiling work together? Absolutely. Using neuromarketing tactics, the unique word lists from Prospect Profiling become more powerful. Using Prospect Profiling, neuromarketing goes from broad research to laser-focused results that ramp up your marketing results.
Target Your Market: What's the Difference between Prospect Profiling and Neuromarketing?
