subject: 5 Low-cost Seo Strategies For New Marketers [print this page] Help is really needed for new marketers to go on with their promotions. Aside from the tough competition, smaller profit margins, and discriminating market, they are also controlled by limited budgets. For lots of people, SEO is the solution to these issues. It facilitates the organic growth of company websites and its affiliates. It can even balance the playing field if done correctly.
Some low-cost SEO tips that can be effective in helping you attain high rankings include:
Creating Lots of Relevant Content - make everything into content and then make some more. Content is still king on the search engines. Making relevant content is not as challenging as it sounds. For example, just record all interviews done by your company and have it transcribed. Conversations, opinions, etc. can be added to the blog or forum. Aside from text files, focus on creating vides as well. Good videos can help you rank high on the search engine results page (SERP).
Localise for Search - chances are, generic keywords are already being targeted by hundreds, if not thousands, of competitors. This is especially true if your business is engaged in a highly competitive field. One way to get around this is to optimise your site for local search. This strategy involves using your location as part of the keyword, adding your site to the local search directory, and submitting content to aggregators.
Making It Personal - new marketers and small businesses have a winning factor over their bigger rivals: their personal voice. On the internet, audiences trust the people they see, hear, and read about. They are more easily swayed by people who are confident in backing up their products personally. Make it a point to create videos, reviews, and articles regularly. If possible, create a buyer's guide that will establish you as an expert in the industry.
Improving Website Speed - many new marketers don't give much importance on the speed of their website. But this is in fact an essential aspect as far as Google is concerned. Check out how fast your site loads and improve on it. This has a double-edged benefit because it will help you rank better while enhancing customer experience at the same time.
Getting Better at Internal Linking - everyone knows that inbound links are crucial to any SEO endeavour. But one linking strategy that is often overlooked is internal linking. It is surprising that many marketers are not noticing this method because it is simple and costs nothing. All you need to do is to select the right anchor text for previous content articles and you will reap great benefits from it.
